January 2019 through May 2020 I designed for
Landor Associates in Cincinnati as a co-op the Spring and Fall semester of 2019 while freelancing in-between the Summer semester and the following Spring semester in 2020.
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At Landor, I was able to be a part of many projects for incredible brands including Acuvue, Gillette, Venus, Joy, Febreze, Tide, Crest, Old Spice, P&G's brandSaver, P&G beauty, Kraft, and Starbucks.
Outside of client work, each semester Landor tasks their interns with a group intern project. In addition to this, they also allow us to jump in and work on mini projects within the studio. One I am grateful for being able to own was our Thanksgiving campaign in 2019. I completed posters, branding for the event, a mini .gif for emails promoting the event, sign up sheets, recipe fill-out cards, and included a canned food drive as part of our theme for the event to give back.
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Click here for reference ;)
LANDOR THANKS & GIVING 2019
I was also able to help with Landor's Instagram, like these fun "sticker" icons I designed for them to put over new hires' portraits on their profile:
LANDOR INSTAGRAM "STICKER" ICONS
In addition, I was able to create a few posts for their Instagram in general throughout my time there.
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A post animating the logo for the bounce by govibrant installation at Blink Cincinnati 2019 on our Instagram promoting our partnership.
Prior concepts included to the left.
LANDOR X GOVIBRANT BOUNCE BLINK AD
This social media post I designed was to promote our global president's blog post about millennials and the pet category, which I also designed a header image for to be used on the website's posting and visualized a statistic, pictured last.
LANDOR PET BLOG GRAPHICS
A collection of all my P&G brandSAVER spreads and themes. This opened me up to the world of product styling and I couldn't have loved it any more. I even was able to have some of my designs published and worked through Ron Hamilton's photography studio to photograph those concepts.
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Here are all of my concepts in order by release date.
P&G BRANDSAVER
Back to School 2019 Concept:
My editorial concept to match our chosen cover:
My borders concept to match (published):
Fall Fashion 2019 Concept:
My editorial and borders concept to match our chosen cover (both published):
I was lucky enough to help direct and assist this photoshoot.
NFL 2019 Concept:
My editorial and borders concept to match our chosen cover (both published):
Olay Takeover 2019 Concept:
Matching borders:
Prior cover rounds:
Olay Takeover 2019 Concept:
My editorial concepts to match our chosen cover (left published):
My holiday rebate and borders concept to match our chosen cover (both published):
Superbowl 2020 Editorial Concept:
My editorial and borders concept to match our chosen cover (both published):
Earth Day 2020 Concept:
"It's like contacts for your eyes!"
That's what I was briefed with. How do we make this approachable for children/teens and their parents?
AVUVUE ABILITI
Each member of my team (including myself) came up with a branding and packaging concept to move forward with and I helped own the changes along the way.
Round 2/3 was my favorite:
Option 1:
Option 2:
Some ideas I contributed for Old Spice's Tradewinds collection:
OLD SPICE TRADEWINDS PROMO
In motion:
My favorite:
And one where nothing happens:
My concept "Clean" which made it a few rounds through testing:
GILLETTE DISPOS
Previous rounds:
Rounds I explored for a teammate's concept:
Here's a taste of the Venus Club work I have worked on:
VENUS CLUB WORK
My supervisor and I are in charge of tackling all things joy.
JOY
Joy Canada limited edition patterns, above is where we landed. Below that, you'll find my pattern explore.
Regimen packs for CVS, prior concepts below them:
Joy Meijer Circular ad & disposables packaging :
Joy club trays:
I jump in to Febreze projects from time to time.
FEBREZE
Variety 4-Pack options I delivered:
Plug pack and tray concept:
Small spaces icons:
I help out with Crest whenever I can, usually with small tweaks here and there. This project was fun because it was reimagining Crest's new assets and hierarchy.
Also trying to think about how to sell into Sephora, crossing into the beauty industry for the first time.
CREST
Three ways of highlighting chocolate and banana,
on the right was implemented:
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*Shutterstock vectors purchased prior to me hopping in
STARBUCKS JAPAN
Here's to 2019, thanks for following along!
